75 Years Shorewest

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Shorewest, REALTORS® is celebrating 75 years! Throughout the past seven and a half decades, we have served Wisconsin families with their housing needs while providing excellent customer care. We are proud that through three generations, Shorewest has remained the prominent name in local real estate.

John A. Horning started on his mission to establish Wisconsin’s premier real estate company in 1946. Conducting business under the name Wauwatosa Realty out of his home office, Horning aimed to provide his clients with exemplary customer service that extended beyond a transaction. He looked to instill a familial relationship with each customer, imparting Midwestern values of hard-work and dedication.In 1951, Wauwatosa Realty became Wisconsin’s Largest Home Seller™. 

Second generation, John E. and Don Horning, son and nephew of John A. Horning, continued to grow Wauwatosa Realty. They opened more sales offices, and created a family of companies made up of Heritage Title Services, Wisconsin Mortgage Corporation and the Real Estate Institute. Shorewest, REALTORS® now offers families a complete in-house experience when buying or selling their homes.

In 1997, after 51 successful years, we had grown beyond our roots and the Wauwatosa Realty name. We adopted the name Shorewest, REALTORS® — indicating our presence from the shores of Lake Michigan to all points west.

Even with exponential growth, the fact remains: we’re a family-owned business, and we provide outstanding personal service. As the President and Executive Vice President, Joe and John P. Horning, uphold the same values their grandfather championed from the outset. 

Today, they continue to lead the company with innovative marketing and advanced technology like convenient mobile apps and a comprehensive website with instant home value estimates. Shorewest leads in using technology to elevate customer service. Shorewest, Realtors® also specializes in marketing fine homes. As a founding member of the Leading Real Estate Companies of the World®, it is a part of Luxury Portfolio, which features the most comprehensive marketing program and network of luxury-tier properties throughout the world.

With the power of over 1,000 agents, Shorewest has grown to include 26 locations and a family of in-house relocation, property management, rentals, mortgage, title and insurance services. In 2020, we were named a Top Workplace for the ninth consecutive year. Shorewest currently controls more than 20% of the metro-Milwaukee real estate market, according to Metro Milwaukee MLS. We are the most trusted realty company in Wisconsin and outperforms their competition in homes sold, market share and resources.

Shorewest is more than a family legacy, it is a testament to its people and their dedication to helping people find the best home for their family and making the process as smooth as possible. We are proud to celebrate the milestone of 75 years of business. Thank you!

Categories: Quarterly Newsletter, Shorewest News, Throwback Thursday, Uncategorized

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